How Los Angeles County Is Boosting Broadband Subsidy Enrollment

We’re excited to share with you the results of an advertising campaign that the California Emerging Technology Fund developed and Los Angeles County joined as co-branded partner, resulting in outstanding growth in enrollments.

We launched advertising in the first 3 weeks in December 2021, and saw Emergency Broadband Benefit sign-ups increase by 43% month over month.  The chart below illustrates the progress, adding 13,500 more sign-ups than November and turning around the downward trend we saw earlier in the fall.  The enrollment data is provided by USAC.  With combined CETF and LA County funds, the campaign spent about $330,000, or a very cost effective $7.65 per household.  Our campaign collateral is available for easy replication and customization — and keep in mind media advertising in most other markets is going to be less costly than it is in LA.

Advertising in language and in culture is key.  We developed a :30 second TV ad.  The campaign channels – TV, radio, print and social media – advertised both a 24/7 call center and the Internet For All Now (IFAN) website, with the link:, which provides information and a direct link to the USAC subsidy application.  The distributed call center consists of community organizations throughout California and a 24/7 call screening service.  The ads were translated into several languages.

The results:  The call center before the pilot, using just CETF ad dollars, had received an average of 1,400 calls/month.  By comparison, during the December ad pilot, it received 5,013.  The IFAN website previously had sent 2,200 people to the USAC subsidy application but in December sent 21,145.

Advertising was targeted at households in high-need zip codes.  Some LA County departments emailed or texted county services clients and the county handed out 457K printed fliers to eligible participants, in locations including holiday toy-giveaways and food distribution sites.

Earned media also was part of the effort: News from the LA County-sponsored press event was carried in 38 outlets, many of which were community news outlets.

For more information, please contact Susan Walters at [email protected].

To access campaign collateral contact Nadine Hugg at [email protected].

4,000+ Broadband Champions Call for New Vision to Achieve Digital Equity and Affordable Internet

Introducing the First-Ever Digital Equity Bill of Rights Declaring Access, Affordability and Digital Skills Training a 21st Century Civil Right

As national and state leaders debate how to invest tens of billions of dollars to advance Internet infrastructure deployment and adoption, the California Emerging Technology Fund (CETF) announced today that more than 2,000 individuals and organizations are calling for a Digital Equity Bill of Rights to guide policymakers in crafting cost-effective and sustainable solutions to help the millions of Americans who are falling farther behind for lack of Internet access—victims of a “digital cliff” exacerbated by the pandemic.

CETF and the sponsors of the Digital Equity Bill of Rights declare that digital access is a
21st Century Civil Right and must be a cornerstone of national, state and regional legislation and regulations to advance economic justice and prosperity for all. Learn about the Digital Equity Bill of Rights at

The future of our next generation and America’s ability to compete globally is at stake. CETF and our partners are advancing the Digital Equity Bill of Rights as a policy touchstone to inspire national and state leaders to authorize trailblazing investments in broadband deployment and adoption and to enact innovative programs to address historical inequities in access to the Internet and technology,” says Sunne Wright McPeak, President and CEO of CETF, a 15-year- old non-profit foundation that is a unique organization in the nation focused solely on closing the Digital Divide.

She notes that it is particularly timely to have such a groundswell of champions for Digital Equity when the Federal Communications Commission has launched the temporary Emergency Broadband Benefit Program and will need to consider a longer-term permanent solution in a few months, Congress has negotiated a bipartisan agreement to invest in broadband infrastructure, and the Digital Equity Act of 2021 has just been introduced.  She adds, “We are deeply heartened that more than 2,000 prominent leaders and organizations are backing the Digital Equity Bill of Rights and we invite everyone to add their name and voice support for Digital Equity.”

Read the list of supporters here. Find a full description of the Digital Equity Bill of Rights here.


To insure Digital Equity for all, residents have the right to:

  1. Broadband that is Sufficient and Reliable.

  2. Broadband that is Ubiquitous.

  3. Broadband that is Affordable.

  4. Broadband that Provides Education Opportunity and Supports Digital Skills Proficiency.

  5. Broadband that Ensures Public Safety and Maintains Peace of Mind.

  6. Broadband that Improves Quality of Life.

  7. Broadband that Supports Economic Prosperity.

  8. Broadband that Attracts Capital Investment.

  9. Broadband that Supports Innovation and Research.

  10. Broadband that Empowers and Enables Participation in Democracy.

Leading organizations from education, healthcare, government, community service and civic groups are supporting the Digital Equity Bill of Rights, including California Forward, California Foundation for Independent Living Centers, California Parent Teachers Association, California Primary Care Association, California School Boards Association, California Workforce Association, EveryoneOn, human-I-T, Latino Community Foundation, Latinos United For A New America, Los Angeles County Office of Education, National Urban League of Los Angeles, National Urban League of Greater Sacramento, National Urban League of San Diego County, Partners in Care Foundation, San Diego Association of Governments, San Diego Futures Foundation, San José Mayor’s Office of Technology and Innovation, Silicon Valley Education Foundation, United Ways of California, and United Way of Los Angeles.


About California Emerging Technology Fund (
CETF is a statewide non-profit foundation with 15 years of experience with public-private partnerships to address broadband issues and close Digital Divide in California.  CETF provides grants to non-profit community-based organizations (CBOs) to assist low-income households adopt broadband and become digitally proficient, leads and manages School2Home to successfully integrate technology into teaching and learning with deep parent engagement to close the Achievement Gap in middle schools in low-income neighborhoods, and promotes Digital Inclusion in public policy to achieve Digital Equity.

Aguiar-Curry introduces ‘Internet For All’ bill


SACRAMENTO — Assemblywoman Cecilia Aguiar-Curry, D-Winters, introduced Assembly Bill 14, known as the “Internet for All Act of 2021.” Aguiar-Curry also has agreed to work with state Senator Lena Gonzalez, D-Long Beach, to revolutionize the state’s broadband deployment program under the California Advanced Services Program, and provide new and increased funding to bring California into the technological 21st century.

The bills will build on the extension of the CASF program under AB 1665, signed into law in 2017 (joint authored by Assembly members Garcia, Aguiar-Curry, Holden, McCarty, Bonta, Gallagher, Low, Santiago, Wood and former Assemblyman, now state Sen. Brian Dahle).

“The ongoing COVID pandemic has laid bare the massive gaps in internet connectivity at sufficient speeds for too many Californians,” a news release said. “As more families have struggled to conduct distance learning, virtual work, access telehealth services and safeguard small business participation in the virtual marketplace, the need to connect the State at sufficient speeds with adaptable technology has reached crisis proportion.”

The legislation prioritizes the deployment of broadband infrastructure in California’s most vulnerable and unserved rural and urban communities by extending the ongoing collection of funds deposited into the California Advanced Services Fund tto provide communities with grants necessary to bridge the digital divide. AB 14 provides a vital pathway to connect California’s workforce to gainful employment, harness the life-saving technology of telemedicine, democratize distance learning, enable precision agriculture, and sustain economic transactions in the 21st Century E-Marketplace.

“The heartbreaking reality is that 1 in 8 California homes still do not have internet access and communities of color face even higher numbers of students and families who remain disconnected,” Aguiar-Curry said.

“Only miles from our State Capitol there are areas of our state where Californians have no access to broadband connectivity,” added Aguiar-Curry. “California, the home of the Silicon Valley, cannot continue to sustain the fifth-largest economy in the world with Third World technology.  In partnership with Sen. Gonzalez and nearly two dozen of our Legislative colleagues, we have the momentum to get this effort across the finish line early next year.”

The Act extends eligibility for grants administered by the California Public Utilities Commission (CPUC) to local and tribal governments, who are willing and able to quickly and efficiently connect households, community anchor institutions (including educational institutions, fairgrounds for emergency response, and healthcare facilities), small businesses, and employers. AB 14 offers a measured and meaningful approach to building a statewide fiber middle-mile network that will provide higher speeds and access to connectivity to all those who are unserved along the path of deployment.

Aguiar-Curry and Gonzalez have worked collaboratively to construct a package that joins their efforts of last legislative year to secure the necessary funding, technological capability, and program reforms included in AB 14 through the legislative recess and are eager to get the job done for California families, communities, and statewide economic recovery, as soon as possible.

Aguiar-Curry represents the 4th Assembly District, which includes all of Lake and Napa Counties, parts of Colusa, Solano and Sonoma Counties, and all of Yolo County except West Sacramento. She lives in Winters, a block from her childhood home with her longtime partner, Larry Harris, and has two grown daughters and a stepson.


State Senator Holly Mitchell: Get Counted. Get Connected.

Read a commentary by State Senator Holly Mitchell, published in the Los Angeles Sentinel.  Senator Mitchell links the urgency to participate in the 2020 Census and obtain affordable Internet at home in order for black communities to gain accurate representation and access to schools, child care, housing, health services, transportation, social services and more.

Get Connected And Make Black Count

Source:  The Sacramento Observer

Our worlds have been flipped upside down in a matter of weeks, forcing all of us to reevaluate how we manage our daily lives.  Learning and work for many are now virtual, with schools scrambling for adequate digital devices.  Our local small businesses are barely hanging on and our concern deepens for the physical and mental health of those most vulnerable, all occurring during a window-in-time that is so important to our collective future - the 2020 Census count. Read More>>>

Former Senator Martha Escutia on How to Close the Digital Divide

CETF Director and Former State Senator Martha M. Escutia, who serves as Vice President of Government Relations at USC, wrote a commentary in CalMatters calling for urgent policy actions and commitments from the State Legislature and government leaders in order to close the Digital Divide and deliver broadband access for all.  Listen to the Nation At Play podcast.

State CIO, Amy Tong Shares Goals To Tackle The Digital Divide


Amy Tong is the State Director and Chief Information Officer for the California Department of Technology. She also serves as Chair of the California Broadband Council.  She is the go-to person responsible for establishing and implementing state IT strategic plans, policies, and standards.  Read below to learn about Tong's thoughts on Digital Inclusion in California.


Why is it important for the state of California to close the Digital Divide?

California has the 5th largest economy, but there are still areas that are without necessities such as access to the Internet.  As a citizen of this state, one might assume that basic access to the Internet is a need that met for everybody.  Unfortunately, this is not the case.  The state government provides services such as health, social services, and emergency communication – basic information that should be made available to everybody in the state, but a lot of people are not able to access those channels through the Internet. 


What are some of the major challenges to provide affordable broadband to all Californians?

Number one, the sheer size of our state translates to how many entities are needed to collaborate in order to overcome challenges in initiatives like funding, policy perspective, and priority perspective.  As well, our federal government and local entities all have to work together in order to overcome those challenges.  Today, a lot of that awareness is being raised by the work of the California Broadband Council and organizations such as the California Emerging Technology Fund, but we need to get to a place where tangible outcomes can build up momentum to push forward.


What role should the State legislature play in this effort?

The Legislature is in a very unique position because they have great access to a lot of information and speak for their constituents by elevating their needs –especially those in areas that are underserved.  By elevating the priority at the state level, Legislators can be advocates for their constituents.  When it comes to policymaking and bringing partners together, the state is already at the forefront working with entities such as the California Emerging Technology Fund, our federal government, and local officials -- by bringing everybody to the table.


As Chair of the California Broadband Council, what are your top goals to strengthen Digital Inclusion efforts and see that they are completed? 

My top three goals to strengthen Digital Inclusion efforts are: promote broadband deployment in unserved and underserved areas, ensure public institutions have broadband access, and encourage private and public relationships to support digital literacy.  The close collaboration between private and public institutions is critical to ensuring citizens are ready and able to live in the digital age, ultimately, strengthening digital inclusion.


What’s next for the state of California Dept. of Technology?

We’re proud of and confident in the Vision 2020 strategic plan.  The plan is simplistic, yet a logical and common-sense approach to how technology strategy in the state of California should be carried out.  The plan is in place, the community support is there, there is a good governance model in place, and the current and future governing body will be able to carry the plan forward.


Rural Broadband Bill on Governor’s Desk

The Davis Enterprise

A $330 million bill package to expand broadband access and digital literacy in communities deprived of a reliable internet connection is on Gov. Jerry Brown’s desk after being approved by the Legislature with overwhelming bipartisan support in both houses.

Assemblywoman Cecilia Aguiar-Curry, D-Winters, is one of the co-authors of AB 1665.

Several past efforts to increase funding to close the connectivity gap between the “haves” and the “have-nots,” known as the “digital divide,” were intensely opposed by the largest telecommunications and cable companies, Aguiar-Curry said.

After a three-year stalemate, this bill represents a cooperative effort between legislators of both houses and both parties, consumer advocates, and representatives from the telecommunications and cable industries to invest in broadband access and rural development.

“After years of failed efforts, I am proud that our group was finally able to break through,” Aguiar-Curry said. “I’ve been working on this issue as a local official for over a decade. I’ve watched families get their first email address, and farmworkers finally able to talk to their kids’ teachers despite their long work hours. I’ve witnessed how internet access can transform a community.

“AB 1665 will transform communities across California.”

Read more

Lawmakers and Nonprofits Step Up to Close Rural Digital Divide

Government Technology

Pam Bailey | August 9, 2017

Nonprofits and federal and state lawmakers are waking up to the fact that access to the Internet is key to building healthy economies, and that both have a critical role to play in closing the digital divide that particularly plagues rural areas.

As documented in a white paper on persistent rural poverty published by NeighborWorks America, success in higher education and employment often goes hand in hand with broadband access.

  • Those looking for work will find that 60 to 70 percent of jobs are posted online. If the applicant needs to have a bachelor’s degree, that rate rises to 80 percent.
  • When looking at middle-skill jobs, those that require some post-high-school training but not a four-year degree, nearly eight in 10, representing 32 percent of all labor market demand in the nation, require digital skills. Those digitally intensive middle-skill jobs have grown more than twice as fast as the other kind, and pay about 18 percent more.

Rural areas, however, lag behind the rest of the country when it comes to high-speed Internet access. According to the data collected by NeighborWorks, “45 percent of rural tracts don’t qualify as having broadband Internet, compared to 17 percent for suburban and 11 percent for urban areas.”

Fortunately, as reported by Government Technology, four bills are winding their way through the U.S. Congress that are designed to ease this disparity. Strategies range from expansion of broadband infrastructure, to reduction of implementation costs, to provision of tax incentives, to streamlining of the permitting process.

“We need to reduce the rural and urban divide in digital connectivity,” Sen. Steve Daines (R-MT), said in a press release. “By eliminating unnecessary regulations, we can more rapidly connect rural America and deploy broadband infrastructure.”

In addition, the Government Technology piece reports that 10 states have passed their own bills to reduce the digital divide. Another 10 states have introduced such bills, and one (California) has a bill on hold.

However, nonprofits have a vital role to play as well, both in public education and in helping residents access available Wi-Fi services and understand how to benefit. For example, Eden Housing in Hayward, California, offers education in digital literacy geared to different groups, including a “Generation Exchange” program where young people teach computer skills to seniors. Now, Eden seeks to do more:

“We originally focused on educating and inspiring our residents to adopt broadband, but then we learned that for many of our residents, the monthly fees for access cause a severe hardship to the family,” explained Jennifer Reed, director of fund development and public relations for Eden. “So now, we are expanding to a portfolio-wide approach to provide access as well.”

Using a grant from the California Emerging Technology Fund, Eden surveyed residential adoption rates across its properties, identified residents’ desires and needs, forged partnerships, and created a digital literacy toolkit. With additional funding from the California Public Utilities Commission, it has set out to achieve its goal of providing free or very low-cost internet access to all of its residents within five years (ideally in each unit but in a community space at the minimum).

To date, free broadband has been extended across 11 of the properties. And it’s being used. At one of the senior-housing sites, data show that nearly 100 percent of the residents have accessed the internet compared to an average of 40 percent in other developments for seniors where free services is not yet available.

Native Americans have been hit particularly hard by this issue. Last year, the FCC reported that 68 percent of people on rural tribal lands lack access to broadband. In response, the Southern California Tribal Chairmen’s Association has, through its Tribal Digital Village program, constructed access-point towers and connected hundreds of homes in 12 of the 17 tribal communities in San Diego County.

“It’s really an awareness thing—building up the tribal knowledge base and trying to teach the companies that when they’re passing the reservations, it’s an opportunity for revenue,” says Matt Rantanen, director of technology for the association. “[We need to] give everybody an opportunity.”

Support the Broadband Effort

Lake County Bee

Steve Harness | July 27, 2017

Living in rural Lake County has many advantages: clean air, pleasant scenery, low traffic density, brilliantly starry night skies, and ready access to many recreational activities. I have enjoyed living here for nearly 40 years. However, in some ways we are treated as 2nd class citizens. I refer to the urban vs. rural digital divide.

It must have been a grand day in 1929 when, according to a document I found in my 100+ year old Witter Springs house, it was connected to the electrical grid. Electric lighting became available with the flip of a switch and water no longer had to be pumped by hand from the well. Bathrooms with tubs and toilets must have been considered wonders of the age. There was even the possibility of getting an electric washing machine. One thing I know the residents did was to install a set of now long disused electric wall heaters in many rooms.

I don’t know when television first became available in Lake County, but my house had a 20 ft tall roof antenna when I bought this place in 1987. As a teacher at Upper Lake High School I do recall the excitement in the 1990s as cable TV was extended west along the north shore. However, it stopped at Upper Lake, never reaching further west, so now reception at Witter Springs is pretty much restricted to satellite.

Internet access became available in the late 1990s, but only by dial up through phone lines, not nearly fast enough for streaming video. The alternative is satellite access and therein lies the problem.

According to studies made in recent years, the average household consumption of bandwidth is in the neighborhood of 190 G (Gigabytes) and growing rapidly. People with unrestricted access enjoy streaming video, streaming music and radio, exchanging photos, and spending time shopping without concern over bandwidth used. My satellite system, however, even though it has recently increased in speed, sets an upper limit of 10.3 G per month. This substantially inhibits my freedom to use what must now be considered a public utility, including access to the substitute teaching job postings on which I rely for income. I also have no cell phone access at home, a liability as one local district seems to rely chiefly on text messaging to recruit substitutes.

To make matters much worse is the advent of Microsoft’s new Windows 10 Creators edition, which leaves my computer vulnerable to updating from Microsoft whenever it is connected to the Internet. When I first installed Windows 10 it had this same feature and I clocked 2 G bandwidth consumption in the first 2 days on updates from Microsoft alone. Then I switched to Windows 10 version 1511, which allowed me to choose my time of monthly updates, as I have unrestricted access from midnight to 5 AM. This has worked OK, as long as I got up at midnight once a month to do the updating. However, this version is being retired in September and all updates will include installation of Creators.

My hope is that Lake County Broadband Solutions, as outlined in the July 8, 2017 RB article, will be up and running in my area soon with unmetered Internet access. Pending that I urge all residents of Lake County to support the Internet For All Act (AB 1665), which provides resources for addressing the digital divide problem. The map at the website shows those areas of California that are underserved and it includes much of Lake County. The Lake County’s 4th Assembly District is shown as being 11% behind California’s stated goal of 98 percent of households being connected to broadband Internet. Check out the website and urge the legislature to act.

Tell California Legislators We Need Internet for All Now! The California Legislature must pass the Internet for All Now Act, to support deployment of broadband into ...

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